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Studies show that indoor environments like day nurseries and kindergartens are among the most exposed to chemicals, mainly because of all the different kinds of of plastic. Even at home hundreds of toys may be packed in the room where the kids sleep and play.

It is madness of course, that children in particular are surrounded by so much plastic. Children are much more sensitive than adults. Their skin is thinner. They breathe, eat and drink more relative to their body weight. They play near the floor where remains of chemicals gather in the dust, and they investigate the world with mouths and hands. They are still growing, and their capacity of decomposing and secreting foreign substances is not yet fully developed.

How can we as ordinary consumers create a chemically clever environment for our kids and make the right choices in the toy store?